EPISODE · Jan 18, 2024 · 29 MIN
Keep them Reading with Brain Glue | Author Interview
from Author Nation Interviews · host Melody Owen
In this episode of we delve into the fascinating world of persuasion and the power of "brain glue" with guest James I. Bond, one of America's leading behavioral management specialists and the author of "Brain Glue: How to Turn Simple Products and Slogans Into Blockbusters of Persuasion." 🎁 Want my step-by-step roadmap to success? Download my FREE Book Planning Guide! here: http://authornation.online/planning The discussion centers around making nonfiction ideas sticky and persuasive, exploring the 14 brain triggers at the heart of emotional selling. You’ll Learn: The concept of brain glue and its role in simplifying the ability to persuade. The 14 brain triggers crucial for emotional selling. The power of metaphors and analogies in making ideas sticky. Strategies to apply brain glue in writing, especially for nonfiction authors. Explore valuable insights and 3 actionable steps post-show at https://authornationtube.com/keep-them-reading-with-brain-glue-ways-to-make-your-ideas-stick
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Keep them Reading with Brain Glue | Author Interview
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