Keeping bows relevant

In this episode of the Gun Trade World podcast, we speak with Gerald Missbach who is the CEO of Austrian archery manufacturer Steambow. Gerald recounts how a fascination with crossbows lead him to creating a company and product range with a unique place in the market. He also details what he thinks the bow industry could and should be doing better, and what the biggest opportunities are in this fast-moving market. “I think that it’s very important for us in the bow industry to stop trying to distance ourselves from the firearm sector. We should all stand together. We should all try to defend our rights to have weapons in some capacity.” Gerald Missbach, CEO of Steambow. Don't forget to visit guntradeworld.com for all the latest B2B news in the international shooting and hunting industries.