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Keeping car buyers coming back: GM recognized as #1 for customer loyalty

EPISODE · Jan 14, 2026 · 3 MIN

Keeping car buyers coming back: GM recognized as #1 for customer loyalty

from WWJ: On-Demand

The results are in for the S&P Global Mobility 2025 Loyalty Awards, which takes a look at the cars and brands that keep customers coming back. The big winner was General Motors, recognized for "Overall Loyalty to Manufacturer" for an 11th consecutive year Live from WWJ Auto Show Headquarters at Huntington Place, Jackie Paige spoke with Vince Palomarez, S&P Global Associate Director of Loyalty in Mobility. (Photo: Getty Images)

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Keeping car buyers coming back: GM recognized as #1 for customer loyalty

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