Keeping Compliant with ModMed & Mariëtte Swart

Compliance and regulatory expertise emerge as critical differentiators for platforms embedding financial services, setting the foundation for sustainable growth and customer trust.In this episode of Adyen Presents: Embedded Finance Podcast, host Hemmo Bosscher explores the evolving landscape of compliance in embedded finance with Mariëtte Swart, Adyen's Chief Risk and Compliance Officer, and Ash Forsyth, GM at ModMed, a leading healthcare software platform.Episode Highlights:[00:00] Intro[01:14] Building a Regulatory Framework: Adyen's Journey[05:29] Strategic Approaches to Embedding Financial Products[09:28] Key Challenges in Platform Compliance[16:32] ModMed: Healthcare Software and Payment Innovation[27:12] Balancing Technology with Traditional Healthcare Practices[33:39] Navigating Complex Regulatory Requirements in Healthcare[39:01] Building Trust in Digital Payments for Healthcare[44:31] Advice for Platform Founders: Focus on Value-Driven Solutions[45:52] Key Takeaways: Compliance as a Strategic Advantage