Keeping Control: How AI and Fintech Are Putting Music Artists Back in the Driver’s Seat

Why musicians have more choices than ever, thanks to data and technology empowering a fundamental shift in financing creative projects. View the full video interview here. Peter Sinclair is an “accidental participant” in the music industry. Before joining Universal Music Group in 2015, Peter built an extensive track record launching and growing digital-forward businesses in the finance, gifting and consumer product sectors. He has repeatedly taken companies and business units from pre-revenue to rapid scale.