Keeping People Interested: An Empathy-First Marketing Playbook (Audio Only)

What if the most important marketing metric isn't clicks, conversions, or impressions—but the ability to keep people interested? In this episode of The Personal Side of Business, Jet sits down with marketing strategist, fractional CMO, and author Jonathan Lo to explore how empathy, human connection, and genuine value creation are becoming the biggest differentiators in today's AI-driven world. Jonathan shares his unique journey from electrical engineering and humanitarian work to leading marketing initiatives for multi-billion-dollar organizations. They discuss why businesses often focus too heavily on the 3% of customers ready to buy today while ignoring the other 97%, how AI is changing the future of marketing and e-commerce, and why authentic human connection may become even more valuable as technology advances. Jonathan also dives into the core ideas from his new book, Keeping People Interested, offering practical insights for founders, entrepreneurs, marketers, and growing businesses looking to build stronger customer relationships and sustainable growth. In this episode, you'll learn: Why empathy is a competitive advantage in marketing The "97% Rule" and how it impacts business growth How AI will reshape marketing and consumer behavior Why branding and human connection matter more than ever Common marketing mistakes growing companies make How founders can create long-term customer loyalty The balance between data, psychology, and creativity in business Whether you're a startup founder, business owner, marketer, or simply interested in the future of business, this conversation offers valuable insights into keeping customers engaged in an increasingly automated world.   Check out more about Jonathan and his book and company... www.jonathanklo.com www.saltfoundrystrategy.com   Check out my website and more episodes and info at personalsideofbusiness.com #ThePersonalSideOfBusiness #JonathanLo #MarketingStrategy #CustomerExperience #BusinessGrowth #Entrepreneurship #Branding #AI #Marketing #Leadership #SmallBusiness #Podcast