Keeping Privates Clean with Fred Soule, Founder of SGT Suds Soap!

Today on DWB, Bill and I are joined by Navy Veteran and former Special Warfare Combatant Craft Crewman, Fred Soule, Founder of Sgt Suds which provides high-quality,all-natural, honest Soap and hygiene items for dudes, and in their own words "Keeping privates clean." After connecting with Fred and his brand on social media,  I wrote him a tentative brand strategy in the past, which we discussed on the show, as well as his marketing and growth tactics, leveraging data, refining his perfect customer, and creating a category of one. Fred is the man with a badass brand, and this is another episode you don’t want to miss. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comOrder my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgLearn more about SGT SUDS here:  https://sgtsudssoap.com/