“Keeping Track of the Lies” featuring Kaira Rouda

In this episode of Impostor Hour, hosts Liz and Greg sit down with bestselling author Kaira Rouda for a candid and compelling conversation about the intersections of ambition, storytelling, and self-discovery. Kaira shares her unique path from the business world to bestselling fiction, unpacking the recurring themes of perfection, deception, and female empowerment that define her work. Together, they explore the craft of writing, the emotional truth behind character development, and the importance of authenticity in both life and literature.We do a deep dive into Kaira’s newest novel, Jill Is Not Happy, a sharp and timely exploration of marriage, image, and the stories we tell ourselves. Along the way, Kaira opens up about genre experimentation, navigating the shifting tides of publishing, and the sustaining power of the creative community—especially during the isolating days of the pandemic. With warmth and insight, she encourages writers to lean into their voices, embrace imperfection, and write through the dark to reach the light.