Keeping up with the changes in PR with Global Results Communication’s Managing Director Lora Wilson

In This Episode…We talk with GRC’s Managing Director Lora Wilson about the state of PR. We discuss how PR pros and brands can navigate 2020 and what is important for PR pros to know and communicate with brands.Show Notes·        [00:51] Are you a coffee or tea drinker? ·        [01:47] What do you think is the current state of the PR industry?  ·        [03:29] What are the exciting parts of the PR industry?  ·        [05:19] So, PR is just being fast-paced and being “PR?” ·        [05:33] What has been the most profound change in PR?·        [07:40] Are there any ways to help PR pros keep ahead of all the changes?·        [09:45] What are some of the biggest messaging hurdles for PR pros?·        [12:46] Should PR pros being writing two different messages for physical locations?·        [15:00] How has PR changed from 2020 from recent events? ·        [17:25] Will there be a bigger emphasis on crisis comm?·        [19:42] How can PR pros communicate to the businesses what is a crisis and what is an issue?·        [22:00] How can PR pros navigate the societal changes in 2020?·        [25:37] Should PR pros keep the majority of people happy because you can’t keep everyone happy?·        [26:12] Will there be a bigger push for PR pros to produce live-streaming?·        [29:35] Should there be more content for internal communication?·        [31:13] Should there be private content for employees only?·        [31:38] If you could PR for anyone in history who would it be for? People and Companies, We Mentioned in the Show·        Lora Wilson was our guest today. Learn more about Global Results Communication.Episode Length: 33:28Thanks so much for tuning in. Join us again next week for another episode!Download Options·        Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·        If you enjoyed this episode, leave us a review!Contact Us! ●      If you want to get involved, leave us a comment!●      Visit us and give us a ‘like’ on our Facebook page!●      Follow us on Twitter.Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Nov 11, 2020

Embed this episode

Attribution link and audio player

NOW PLAYING

Keeping up with the changes in PR with Global Results Communication’s Managing Director Lora Wilson

0:00 33:28

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Finance 360 avec Alex Demers Alexandre Demers Finance 360 avec Alex Demers est un podcast francophone qui explique les finances personnelles, la bourse et l’investissement. Alex Demers vulgarise l’économie et les marchés financiers pour aider les Québécois à apprendre à investir et mieux gérer leur argent.traders360.caAVIS LÉGAL: Alex Demers n'est pas un conseiller financier et toutes les informations partagées dans ce balado ne reflète que son opinion personnelle. Il ne s'agit en aucun cas de recommandations d'investissement. Consultez un professionnel accrédité auprès de l'AMF pour obtenir des conseils appropriés à votre situation. Lead Balloon - Marketing, Public Relations and Strategic Communications Stories Dusty Weis Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for "Best Indie Podcast Host" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.Because sometimes, there are important lessons to be learned from someone else's worst day.And sometimes, it's just more convenient than group therapy.Lead Balloon is an award-winning program, named by Adweek as "Marketing Podcast of the Year," nominated for a W

Frequently Asked Questions

How long is this episode of PR 360?

This episode is 33 minutes long.

When was this PR 360 episode published?

This episode was published on November 11, 2020.

Can I download this PR 360 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!