Keeping Your Customer At The Heart Of Your Marketing -- Hotjar VP of Marketing & Sales, Sharon Biggar

TIMESTAMPS02:00 - Insights on growing the company06:02 - Getting direct feedback from prospective customers06:52 - Dealing with different marketing design ideas11:00 - How to make marketing design work12:14 - Minimum work needed to get you to your customers16:01 - What companies should be doing before creating different platforms16:38 - What assets to test and not to testGUEST BACKGROUNDSharon Biggar is currently the VP of Marketing & Sales at Hotjar, a tool that provides product experience insights to over a million websites worldwide. Sharon recently spearheaded a company rebrand that helped Hotjar’s revenue grow more than 50% last year.MAIN INSIGHTKeeping your customer at the heart of marketing helps you be more intentional and avoid burning money on testing.KEY TAKEAWAYSThe core of marketing today is analyticsMarketing has to be data-driven at its coreKeep the customer at the heart of marketingProspective customers can give you great, honest, and straightforward feedbackAn advert needs to be understood before making it beautifulPRACTICAL STEPSGive up the idea that a beautiful advertisement is going to be the most effectiveIdentify the minimum viable concept that you can deliver to your prospective customerGet feedback from your customersTIPS FOR SUCCESSDevelop empathy with your customerDo not assume that you understand your customersIf the cost of testing outweighs the cost of producing the asset and getting it live, it’s suggested not to test it, and if the cost of producing the asset is high, then it is to be testedMORE FROM HOTJARHotjar is an intuitive, visual way to discover, consolidate, and communicate user needs. Hotjar provides product experience insights which shows how your users are experiencing your website and how to improve your website so that users have a great digital experience. Learn more at hotjar.comGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast