#KeepScotlandTheBrand
Episode 58 of the Under The Tartan Sky podcast, hosted by Glen L. Moyer, titled "#KeepScotlandTheBrand" was published on January 25, 2019 and runs 53 minutes.
January 25, 2019 ·53m · Under The Tartan Sky
Episode Description
These days we hear a lot about branding – but what is a brand? Growing up in Texas my first understanding of the word was in association with cattle ranching, where cattle were branded – marked with a hot iron – to identify their ownership. In pure form a brand is the name given to a product or service from a specific source. Coca-Cola is a caramel colored soft drink from Atlanta, Georgia -different from a Dr. Pepper, a caramel colored soft drink from Waco, Texas.
Today though the word brand has taken on a new meaning – this happened when marketer...
Similar Episodes
Aug 29, 2023 ·2m
Jul 15, 2023 ·13m
Apr 9, 2023 ·9m
Apr 2, 2023 ·24m
Apr 1, 2023 ·52m