കേരളത്തിലെ 100 കോടി ONLINE BRAND | DESIGN, MANUFACTURING AND MARKETING OF A FASHION BRAND | #75

Trivandrum to all over India - meet the founders of Mydesignation! 🔥Swaroop Krishnan and Gopika Menon built Kerala's hottest fashion brand from scratch. In this episode, they share their real startup story - the good, the bad, and the crazy!🎯 What's Inside:- How personalized fashion is changing the game- Why they picked such a long brand name- Their pricing strategy that actually worked- Getting scammed & bouncing back stronger- Why they said NO to quick money for brand building- Celebrities wearing their clothes & website crashes- Taking the brand from online to Lulu Mall- The psychology behind mall crowds- Raising funds & talking to VCs- Expanding to other states- Using AI in fashion design