Keith Afadi & Teja Lisjak on Creativity beyond Trends and Algorithms

In this episode, Keith Afadi and Teja Lisjak share their journeys from aspiring creatives to full-time filmmakers, directors, and content creators in London. They dive into the realities of building a creative career online, how to find your voice and navigating social media to balancing creativity, business, and personal life. The conversation explores storytelling, community, long-form vs short-form content, and why authenticity and playfulness matter more than chasing trends.Keith is a London-based director and content creator with a background in marketing, known for blending cinematic storytelling with emotionally-driven digital content: https://www.instagram.com/keithafadi/Teja Lisjak is a filmmaker and content creator originally from Slovenia, now based in London, creating dynamic storytelling content around filmmaking, cinematography, and personal growth: https://www.instagram.com/tejalisjak/Meryl Blank is Community Marketing Manager at Adobe, based in Hamburg, Germany(00:00:00) Intro(00:05:01) Slower Creativity & Digital Balance(00:10:35) Protecting Time & Saying No(00:15:39) Creative Advice & Finding Direction(00:20:01) Betting On Yourself(00:27:22) Building Community In London(00:31:12) Strategy, Branding & Long-Term Vision(00:37:36) Workshops & Creative Education(00:43:06) Learning, Teaching & Creative Growth(00:49:07) Starting Content & Growth Hacks