Keith & Kevin Chan from Unwanted FC | #546

from Add To Cart: Australia’s eCommerce Show · host Nathan Bush

In this Checkout chat, we go behind the scenes with Kevin and Keith Chan, twin brothers and co-founders of Unwanted FC. From the weirdest thing they’ve ever bought online (spoiler: it’s socks), to the tools that power their Shopify site, to the podcast playlists fuelling their growth, this is a quick, fun and revealing look at what makes their ecommerce brains tick. Today, we’re discussing:How a vintage pair of Nike kids’ socks sparked a brand ideaThe creative process behind turning unwanted football kits into streetwearLessons from Aesop’s in-store experience and how they apply them onlineThe tech stack powering Unwanted FC without a dev teamWhy podcasts beat playbooks for creative inspirationTheir biggest challenge: cutting through the noise in global sportswearConnect with KevinConnect with KeithExplore Unwanted FCSubscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

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This episode is 10 minutes long.

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This episode was published on August 14, 2025.

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