EPISODE · Apr 13, 2026 · 54 MIN
Keith Bendes - Chief Strategy Officer - Linqia
from The Ad Podcast · host Dylan Conroy
Keith Bendes is a prominent marketing strategist, thought leader, and executive currently serving as the Chief Strategy Officer (CSO) at Linqia, the leading influencer marketing agency for enterprise brands. Professional LeadershipLinqia: Since joining the firm, Bendes has been instrumental in shifting influencer marketing from a "social-only" tactic to a scalable, data-driven business strategy. He advocates for using creator content across the entire marketing funnel—including TV commercials, out-of-home (OOH) ads, and retail media. Creator Economy Authority: He is a frequent contributor to the Forbes Communications Council and a globally recognized speaker on the evolution of the creator economy.
What this episode covers
Keith Bendes is a prominent marketing strategist, thought leader, and executive currently serving as the Chief Strategy Officer (CSO) at Linqia, the leading influencer marketing agency for enterprise brands. Professional LeadershipLinqia: Since joining the firm, Bendes has been instrumental in shifting influencer marketing from a "social-only" tactic to a scalable, data-driven business strategy. He advocates for using creator content across the entire marketing funnel—including TV commercials, out-of-home (OOH) ads, and retail media. Creator Economy Authority: He is a frequent contributor to the Forbes Communications Council and a globally recognized speaker on the evolution of the creator economy.
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Keith Bendes - Chief Strategy Officer - Linqia
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