Keith Smith: The Big Green Idea - The Fuel Podcast

What this episode covers

Not every green creative is a great creative, but every great creative is a green creative. It takes far less energy for an original advert or promotion to enter the public consciousness than it does a bad one. How big swings are behind some of the most iconic creative ads of our time and how they create their own momentum. Featuring: Sir John Hegarty, Mike Everett, Nils Leonard and Nick Looby Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of The Fuel Podcast?

This episode is 11 minutes long.

When was this The Fuel Podcast episode published?

This episode was published on October 14, 2023.

What is this episode about?

Not every green creative is a great creative, but every great creative is a green creative. It takes far less energy for an original advert or promotion to enter the public consciousness than it does a bad one. How big swings are behind some of the...

Can I download this The Fuel Podcast episode?

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