Kellanova/Mars A/NZ | CIO | Kate Collareda

This episode is brought you by Cisco. Stay tuned as later we'll be talking to Craig Neiberding, the CIO at Canberra Institute of Technology and Reg Johnson, Director of Education and Strategic Industries for Cisco Australia and New Zealand. We'll be exploring how CIT's new Woden campus is reshaping hybrid learning, and what the rest of the education sector can learn from it.Hello and welcome to the iTnews Podcast.Our guest this fortnight is Kate Collareda, the current CIO of Mars and former IT director for A/NZ at Kellanova, which Mars completed its acquisition of at the end of last year. Kellanova - among other things - is home to Kellogg’s international cereal brands.Kate spoke to the iTnews Podcast about a trade promotion system that Kellanova implemented to help it run promotions across the major supermarket chains.We begin by discussing the changing behaviour of consumers, how this shaped the need for a newer and more data-driven approach to trade promotions, and how the outputs of the system can influence broader operational levers.