Keller Williams’ Michael Ward on shifting the pendulum on lead generation

On today's episode of RealTrending, we feature Michael Ward, the director of Teamerage for Keller Williams. Ward talks through the teamerage model, Keller Williams’ investment in developing and attracting high transaction volume teams, and why he thinks more brands should be leveraging the team model.  Michael discusses different ways to overcome difficult market conditions, including reducing the use of aggregators and utilizing AI tools to boost lead generation. Related to this episode: Connect with Michael on LinkedIn Keller Williams HousingWire’s YouTube Channel Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.