Kelly bought herself a coffee company and this is how it went down...

Last year my business partner William Murad and I offered our coffee roasting company, Unleashed Coffee, for sale over this podcast. You know me by now, I live for experiments like this. I was curious whether this podcast was influential enough to sell a company. Spoiler alert! The answer is YES. For this episode I interviewed the new owner - Kelly Abbott. The deal is done, and in the first part of the interview I was curious to look behind the curtain from when we were negotiating the sale of Unleashed Coffee. I think this part is super useful for anyone who is planning to buy or sell a small business: you can learn from our strategies, wins and missteps in the process. In the other part of this episode, I wanted to find out what happened after we sold the company to Kelly, what were her first steps and what are her future plans with the company. On this podcast we have featured a lot of great coffee business origin stories; most of these companies are doing amazing things in the industry and inspire us all. Our goal is always to show our companies’ projects in the best light and to focus on success. But the truth is, sometimes doing business is hard, frustrating and overwhelming. Kelly and I opened up about this taboo topic in the entrepreneur's world. Have you ever wondered whether your product is too cheap? Is it better to offer a more expensive product and subsidized free shipping, or a cheaper product and let the customer pay for shipping? Kelly was inspired by the Amazon Prime model and made her own discovery in this field. We talk about this decision on the podcast. Enjoy the show! PS: Please ignore my bad math in the intro of the podcast. We are doing the 7th season of this podcast, not the 6th! Thank you for all your support! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com