Kelly Slessor on why mobile marketing is the new black

Mobile is where it's at, right? Turns out that there is a whole world of mobile marketing beyond that which we currently know - and it's just waiting to be discovered and embraced. It's a screen, screen, screen world. And this is only the beginning. In this episode of The CMO Show, we delve deep into the world of mobile marketing best practice, digital strategy, and the screen-led existence. Kelly Slessor, founder and director of BanterMob Mobile Marketing, joins Mark and JV in the studio to share insights from her recent Westfield Study Tour, as well as expert advice on the world of screen-based technology and innovation. The crucial point of mobile marketing actually occurs a mere eight seconds into interaction, says Slessor. "We will spend about eight seconds on a mobile so we've got less than the attention span of a goldfish when it comes to mobile," she said. A strong advocate for user experience-led design and functionality on mobile, Slessor also stressed the need for marketers to understand who they are talking to, before jumping into action. "I've read so many reviews that said, 'You know who I am, you know where I am, you know what I'm doing so serve me content and information based on that not on what you think you need to push in terms of a product.'" Tune in to discover how mobile marketing is changing, what it means for the way we think (and shop), and how best to embrace a screen-led world.