Kelsey Malkowski on Building Clicks By K, LLC from Freelancing to Agency

In this episode of Founders Future, with host Olivia Sammons, we sit down with Kelsey Malkowski, Founder and Lead Strategist of Clicks By K, LLC, a boutique digital marketing agency focused on helping businesses turn advertising spend into measurable growth. Kelsey shares how her career in digital marketing began right out of college, where she learned the fundamentals of Google Ads while working in corporate and agency environments before eventually building the confidence and expertise to launch her own business.Kelsey reflects on how the uncertainty of the COVID-19 pandemic first pushed her to experiment with freelancing, which later evolved into launching Clicks By K, LLC in 2023. Today, she works with businesses across multiple industries to manage Google Ads, SEO, and paid advertising strategies that drive real leads and revenue. She also discusses the importance of focusing on results rather than vanity metrics, leveraging referrals and platforms like Upwork for client acquisition, and learning to remove herself as the bottleneck in order to scale her agency.