Ken Auletta: “My task is to understand them” episode artwork

EPISODE · Feb 13, 2020 · 35 MIN

Ken Auletta: “My task is to understand them”

from Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman · host iHeartPodcasts

BusinessWeek once called him “the James Bond of the media world.” The Columbia Journalism Review declared “No other reporter has covered the news communication business as thoroughly.” And the truth is, there’s a lot about the world that we wouldn’t understand if it wasn’t for journalist Ken Auletta—from his profiles of powerful people to his keen instincts for industry reporting. But how did working in politics lead him to journalism? Why does he think the press can be such a motivator for good? And what’s his trick for landing so many high-profile interviews? Tune in as Bob and Ken discuss. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Feb 13, 2020

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Ken Auletta: “My task is to understand them”

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This episode was published on February 13, 2020.

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