Ken Haycock: Advocacy: Building Influence for Change (VIDEO)

Advocacy is not public relations. It is not “getting the message out”. It is not “leg days”. According to Ken Haycock, advocacy is a planned, deliberate, sustained effort to develop understanding and support incrementally over time. Learn from the research on influence and dozens of interviews with politicians, aides and effective library advocates.

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Ken Haycock: Advocacy: Building Influence for Change (VIDEO)

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