Ken Haycock: Advocacy: Building Influence for Change (VIDEO)

Advocacy is not public relations. It is not “getting the message out”. It is not “leg days”. According to Ken Haycock, advocacy is a planned, deliberate, sustained effort to develop understanding and support incrementally over time. Learn from the research on influence and dozens of interviews with politicians, aides and effective library advocates.

Episode metadata supplied by the publisher feed · Published Oct 23, 2009

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Ken Haycock: Advocacy: Building Influence for Change (VIDEO)

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