Ken Lousberg, CEO of SRAM - On company culture & bringing knowledge from another industry

Ken Lousberg has been CEO at SRAM - one of the biggest cycling companies in the world - for 2 years. Before arriving at SRAM, Ken worked as president of Terex Corporation. During this conversation, Ken shares how his previous experience in another business field helped him in his new role in the cycling industry. He shares the importance of not disrupting the company culture that was already in place before his arrival, and why it's important to dare to ask questions. We also talk about SRAM's history as a company, and how this change of career had a positive effect on Ken's personal life. Plus, how will the bike boom from the recent pandemic might affect the future of the cycling industry? To read more about SRAM or to follow them on social media. Learn more, or contribute, to the World Bicycle Relief. My name is Maghalie Rochette, if you want to share this episode on your social media, you can tag me @maghroch .