Ken Potter: How to Handle 3rd Party Leads

Right back at it with session 71 of “The Dealer Playbook” Podcast and we could not be more excited that you are here!In this power packed episode team DPB is sitting down with Ken Potter VP of sales with “The Appraisal Lane” a innovative new tool for dealers, but most people know Ken from his days as VP of business development at True Car.Ken brings an amazing amount of knowledge and experience to the table when it comes to 3rd party lead providers and how and how you can convert more of them.In this session Ken lays out some powerful information that you can put into action today.Here is a quick preview of this episode.The Definition of True 3rd Party LeadsEvery lead you or your dealership receives is a 3rd party lead. In this session Ken will go further into that statement and what exactly it means to you.The Best Way To Handle Third Party LeadsPhone calls, text messages and emails, Ken reviews some of the best practices for each when following up with internet leads.Building A Strategy For SuccessJust like any other part of business success, it takes a strategy to get where you want to be. Ken talks about the importance of a documented internet lead strategy but also he gives an outline of what a successful strategy looks like.That is just a small sample of what you can expect in this session of DPB.Get Connected With Ken PotterConnect with Ken on Twitter here.Connect with Ken on Facebook here.You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook