Ken you believe it? - Spielwarenmesse Podcast

What this episode covers

LeBron James wird zum „Kenbassador“ für Mattel – cleverer PR-Stunt oder echte Neuausrichtung? Und was hat es mit der mit der "The Shape of Play" auf sich?. Außerdem nehmen wir den TikTok Shop unter die Lupe: Warum boomt er – und wie gefährlich kann das werden?Zölle, Handelsbarrieren, Dauer-Updates – wie bleibt man in diesem Chaos eigentlich arbeitsfähig und gut informiert? Wir geben Tipps für mehr Durchblick.Und natürlich werfen wir auch einen Blick nach vorn: Die BRANDmate in Essen steht vor der Tür – wir sagen euch, warum sich ein Besuch lohnt.Links zur Folge: Mehr zur "The Shape of Play" Studie: https://news.mattel.de/pressreleases/die-bedeutung-von-spiel-im-globalen-kontext-neue-mattel-studie-zeigt-positive-effekte-auf-gesundheit-wohlbefinden-und-soziale-verbundenheit-3381776Sonderpostwertzeichen „Internationaler Tag des Spielens“:https://www.bundesfinanzministerium.de/Content/DE/Bilderstrecken/Sondermarken/Programm_2025/Juni-2025.html?notFirst=true&docId=482338Der neue SPIEL Essen Podcast:https://open.spotify.com/show/5gxkg1uesjgL4mKTZowRKm?si=a3cf6dc204c84054Auf dem laufenden bleiben zum Thema Zölle: https://germany.representation.ec.europa.eu/index_deMehr Infos zur BRANDmate: https://brandmate.converve.io/

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Frequently Asked Questions

How long is this episode of Spielwarenmesse Podcast?

This episode is 19 minutes long.

When was this Spielwarenmesse Podcast episode published?

This episode was published on May 30, 2025.

What is this episode about?

LeBron James wird zum „Kenbassador“ für Mattel – cleverer PR-Stunt oder echte Neuausrichtung? Und was hat es mit der mit der "The Shape of Play" auf sich?. Außerdem nehmen wir den TikTok Shop unter die Lupe: Warum boomt er – und wie gefährlich kann...

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