Kena Shah (Inara)

This week, on Voices For Local, Monisha chats with Kena Shah, the founder of the Ahmedabad-based trendy clothing brand Inara. Kena shares stories of growing up always trying to upgrade her school uniform with folds and knots, which then manifested in doing a fashion-based project during her MBA, and finally in her own label. She also told Monisha about the emphasis on fabrics at Inara, following colour palettes, and how they adapted during the pandemic. To check out Inara’s work, follow them on Instagram @inarabykenashah. And to keep up with Monisha Singh Katial, follow her on Instagram @monishasinghkatial. We would love to hear from you and your recommendations for homegrown brands that you think we should feature on our lineup of Voices For Local, so reach out to us @voicesforlocal on Instagram. CREDITS: Host: Monisha Singh Katial (Twitter & Instagram) This is a Maed in India production. Audio Engineer & Editor: Kartik Kulkarni Creative Director: Mae Mariyam Thomas Project Manager: Shaun Fanthome Producer: Husein Haveliwala