Kendall Ballantine on growing your farmers market business online

Our guest this week is Kendall Ballantine, farmer and owner of Central Park Farms in British Columbia, Canada. Kendall is a first-generation farmer who has built a devoted customer base through a combination of farmers market hustling and effective digital marketing. In addition to raising livestock full-time, Kendall shares her digital marketing expertise via Instagram, group coaching and online workshops. In this episode we chat about the cross promotional opportunities the farmers market provides and how to connect with your target customers online. This week's episode is make possible by support from Vendor-101.