Kendel White Part 2: From the 2008 Recession to a $1 Billion BHAG

This week on Trades Talk, Justin White brings Kendel White back for Part 2 of the K&D origin story. If Part 1 was about building it, Part 2 is about almost losing it, betting everything on a comeback, and handing the company off to the next generation in a way most founders never get right. In this episode: The 2010 Driscoll's job K&D still maintains 16 years later — and the maintenance bid trick that won it The $750,000 VA boulder change order that almost broke them, then bailed them out at 80 percent margin Why Kendel handed the CEO title to his 25 year old son at 50 — and what every founder gets wrong about the handoff The watermelon vs grape equity move that turned three kids into co-owners before the company was worth chasing Kendel's trade secret is simple — stop trying to sell people stuff. Show up to help, listen, refer them out when it's the right call, and let the relationship do the rest. It's the principle behind every K&D win for forty years. If you are a founder, a second generation, or anyone watching the next wave of family businesses figure out succession in real time, this two part series is the playbook. JW Group Website: https://www.jwhitegroup.com/ Justin LinkedIn: https://www.linkedin.com/in/justin-white-%E2%98%85-35b7a210b/ Justin Instagram: https://www.instagram.com/justinwhiteceo/ Justins Youtube: https://www.youtube.com/@justinwhiteceo Kendel LinkedIn: https://www.linkedin.com/in/kendel-white-a7a61616/ K&D Website: https://kndlandscaping.com/ K&D Instagram: https://www.instagram.com/kanddlandscaping/ Disruptors Community: https://www.skool.com/disruptors Disruptors Advantage Newsletter: https://disruptors-advantage.beehiiv.com/ 5th Annual K&D Water Summit: https://www.eventzilla.net/e/5th-annual-central-coast-water-summit-2138673574 Leanscaper: https://www.jwhitegroup.com/leanscaper