Kendra DeKeyrel, IBM

Kendra DeKeyrel is the Vice President of Software at IBM, where she leads global strategy for AI-powered asset management and intelligent operations in manufacturing. With a passion for helping manufacturers navigate digital transformation, Kendra focuses on deploying emerging technologies—including AI/ML, generative AI, and automation—to improve efficiency, worker safety, and sustainability. Her work has driven transformative change at some of the world’s most respected companies, including Ford and Novate Solutions, using innovations like real-time data insights, AI agents, and connected systems to streamline manufacturing workflows. She is a frequent contributor to industry media and a recognized thought leader in Industry 4.0, smart factories, and technology-driven productivity. Whether it’s advancing ESG goals, reducing operational risk, or preparing for the future of work, Kendra is a champion of the next generation of manufacturing excellence. Keywords: Industry 4.0, AI in manufacturing, Predictive maintenance, Digital transformation, Manufacturing productivity