Kendra Lee | Be a Better Lead Generator
from Conversational Selling Hosted by Nancy Calabrese
We welcome Kendra Lee to this week’s episode of the Conversational Selling podcast. Kendra is the President of KLA Group and a new business development authority. She helps SMB companies increase revenue through targeted, multichannel lead generation and sales strategies that focus directly on a business’s ideal prospects. She is also an author of multiple sales books and is an in-demand speaker. Because each potential lead is unique, reaching out only through LinkedIn or email is not enough; we have to do more and we have to do it in coordination with marketing, sales, and delivery teams. Kendra is here to explain the benefits of having a multichannel approach to lead generation and how it results in increased sales and greater revenue. Her Revenue Generating System is a multipart process for filling a company’s prospect pipeline, and Kendra breaks it down for us. Our conversation is wide-ranging and full of great insights any sales or marketing team member needs to hear, including: How to write emails that people will respond to The importance of communication between teams Her proven process to increase referrals within weeks And more Get past referral dead-ends, tie your lead generation activities with your sales efforts, and listen now!
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What this episode covers
We welcome Kendra Lee to this week’s episode of the Conversational Selling podcast. Kendra is the President of KLA Group and a new business development authority. She helps SMB companies increase revenue through targeted, multichannel lead generation and sales strategies that focus directly on a business’s ideal prospects. She is also an author of multiple sales books and is an in-demand speaker.
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