Kendra Scott CMO on Barbie Collab, Giving Back and More

In this episode, I speak with Michelle Peterson, a 20+ year seasoned marketing executive who recently joined the ultimate lifestyle brand, Kendra Scott, as CMO. Kendra Scott was famously founded with only $500 and has since grown into a billion-dollar brand with over 100 stores. Michelle also shares:The Unwavering Mission: Discover how Kendra's unwavering commitment to doing good and philanthropy has remained at the heart of the brand. Retail as an Experience: Discover the innovative approach Kendra Scott takes to retail. The Power of Relationships: Explore the profound impact of cultivating meaningful relationships in business.Collaboration with Barbie: Go behind-the-scenes of Kendra Scott's second collaboration with the iconic Barbie brand.We hope you enjoy this episode and gain valuable insights into Michelle's journey and the growth of his brand. Don't forget to like and subscribe to the Glam & Grow podcast for more in depth conversations around the most incredible brands, founders, trends and more.Be sure to check out Kendra Scott at www.kendrascott.com and on Instagram@kendrascottThis episode is sponsored by AdNabu.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code GLAMANDGROW20 for 20% off.This episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co