Kenn Peterson, Vice President at NGL

In this insightful episode, we sit down with Kenn Peterson, a true legend in the death care industry, to explore his fascinating journey. Starting as a fitness specialist at Hillenbrand Industries, Kenn's career took a transformative turn into the world of pre-need sales and leadership. He shares heartfelt stories, from memorable conversations with industry icons to personal challenges, like his wife's battle with a severe health condition.Kenn discusses the critical role of compassionate service and the profound impact of creating a positive culture within funeral homes. He provides valuable insights into the evolving landscape of death care, including trends in pre-need services, changes in industry demographics, and the importance of experience-driven customer service. Kenn's vision for the future of death care emphasizes improving service culture and employee retention to make the space a better place for both professionals and the families they serve.Throughout the episode, Kenn highlights the importance of genuine relationships and continuous learning. He reflects on the lessons he has learned over his 37-year career and shares his passion for helping others grow and succeed. With a deep sense of gratitude, Kenn acknowledges the many individuals who have shaped his journey and expresses his commitment to giving back to the industry that has given him so much.Whether you're a funeral industry professional or someone intrigued by the behind-the-scenes workings of funeral services, Kenn's wisdom and passion will inspire and educate. Join us for a heartfelt and thought-provoking conversation that highlights the importance of empathy, leadership, and continuous improvement in the death care industry.