Kenny Luna: Bringing Caribbean authentic seasonings to U.S. shelves

Loisa co-founder Kenny Luna joins Bísness School’s Ashley Chaparro to share why he left his job in data analysis to launch his own business, how micro-influencers played a key role in Loisa’s early growth, and how a national boycott helped propel the brand into one of the most beloved names in adobo and sofrito. This episode was produced by Miguel Estrada.It was edited by James Jeffrey. Follow Loisa at @eatloisaFollow Ashley Chaparro at @ashleychaparro23. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.