Kenny of Fresh Selects on how to turn a passion project into a record label

If you truly love music, discovering the music Kenny Fresh put outs on his label is likely to make your whole day. While most labels are looking to capitalize on the latest trends, Kenny’s Portland-based Fresh Selects instead focuses solely on putting out music he loves, introducing the world to unique, innovative artists such as beatmakers Mndsgn and Iman Omari, R&B singers SiR and Coultrain, and multi-instrumentalists Low Leaf and Dolphin. Kenny drops by our studio to give us some insight into the forefront of music and building a passion-based business. He also shares some hacks he learned along the way as a social media consultant for brands like Adidas and artists like Detroit producer, Waajeed. Learn more about your ad choices. Visit megaphone.fm/adchoices