Kentucky Wins Top Tourism Award | Lexington News

Kentucky just won top honors at the U.S. Travel Association’s annual event, snagging the coveted Marketing Momentum Award for Campaign of the Year with its bold “Find What Moves You” initiative — beating out fierce rivals like Alabama and Wisconsin. The campaign celebrates Kentucky’s unique blend of authentic experiences, local hospitality, and soulful vibe, inspiring travelers to discover what truly resonates with them. Governor Beshear hailed the win as validation of Kentuckians’ pride in their state, which has shattered tourism records for four straight years — generating $14.6 billion in economic impact and nearly 97,000 jobs in 2025 alone. This award isn’t just a trophy — it’s proof that Kentucky’s tourism strategy is setting the gold standard for destination marketing nationwide. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Sources:https://nkytribune.com/2026/09/kentuckys-find-what-moves-you-marketing-campaign-get-top-honor-from-u-s-travel-association/ More coverage & latest updates:https://sources.thednn.ai/c3cdcb7c08c171af Report issues to [email protected].