Kenyon Rasheed on Athlete Intelligence and Winning the Recruiting Game with Edge3

What if athlete intelligence became the real competitive edge in college sports?Former NFL player, entrepreneur, and Next League leader Kenyon Rasheed is here to share his journey from the football field to the forefront of sports innovation. Drawing from his experience at Oklahoma and beyond, Kenyon reveals how he built Edge3, a groundbreaking platform helping athletes and organizations use intelligence, data, and human insight to drive better outcomes.As the landscape of college sports is shifting with the rise of the transfer portal, NIL deals, and roster volatility, Kenyon breaks down why traditional recruiting methods are no longer enough. You’ll hear his real-world lessons from advising top draft picks to partnering with college programs on player development. Plus, the traits that have fueled his own success.In this episode, you’ll hear:How Kenyon's "athlete intelligence" concept bridges gaps between player experience, tech innovation, and business strategyRoster retention is the next battleground in college sports and how Edge3’s data-driven approach tackles itBehind the scenes of recruiting today and how business partnerships are shaping athlete choicesKenyon’s early bets on technology, NIL, and how real-time data transformed his post-NFL careerWhy curiosity, self-awareness, and the "why not me?" mindset are critical traits for success both on and off the fieldResources and Links:Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.Connect with Kenyon Rasheed on LinkedIn and learn more about Edge3 on their website.Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.Dave’s book is available now! Get your copy of The Business of Sports Technology: How To Make Smart Decisions That Drive Your Organization Forward.