Keogh's Crisps: Developing an International Brand based on Irish Potatoes

In this podcast, Professor Mary Lambkin from UCD Michael Smurfit Graduate Business School discusses the latest Consumer Monitor Q1 report for 2013 which is produced in conjunction with the MII  ..consumers are exercising caution by paying down debt, even when they have secure incomes.... ..... plus Managing DIrector of Keogh's Crisps, Tom Keogh discusses the process of developing a consumer brand in a notoriously tough sector.