Kerri Wise: Bridging the Trust Gap with Technology

How can technology bridge the trust gap between dealerships and customers? What role does flexibility in digital retailing play in modern automotive sales? Can technology truly revolutionize the fixed ops experience?In today's episode, we sit down with Kerri Wise Chief Marketing Officer at AutoFi and President of Women of Color Automotive Network (WOCAN). What We Discuss in This EpisodeKerri emphasizes the crucial role technology plays in bridging the trust gap between dealerships and customers. She discusses how displaying information on screens and offering choices can significantly enhance customer trust and satisfaction. By leveraging technology, dealerships can create a more transparent and seamless experience for customers, whether they are purchasing a vehicle or seeking service. The Promise and Reality of Digital RetailingWhile digital retailing promised to simplify the car buying process, Kerri highlights that the industry has not yet fully realized this potential. She explains that the success of digital retailing hinges on aligning technology with robust processes and comprehensive training. Kerri argues that simply implementing technology is not enough; it must be supported by well-defined processes and skilled personnel to truly enhance the customer experience. Listen to the episode featuring Kerri Wise for even more insights!Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXYThanks, Kerri WiseConnect with Ted Ings and the Fixed Ops Roundtable:Register for the next Fixed Ops Roundtable EventTed Ings on LinkedInCenter for Performance Improvement