Kerry McGovern of Power Home Remodeling: Building a People-First Brand in a Sales-Driven Industry

How do you take a "billion-dollar knock" and turn it into a modern, digital-first brand? 🏠✨In this episode of CMO Weekly, host Hayley Clover sits down with Kerry McGovern, the Chief Brand Officer at Power Home Remodeling. Kerry’s career is a masterclass in professional agility, spanning roles as a music publicist, a speechwriter for Under Armour’s Kevin Plank, and a brand-builder for the NHL and Drizzly.Now at Power Home Remodeling—ranked #14 on Fortune’s Best Companies to Work For—Kerry is leading a massive brand transformation. She discusses how she’s moving a door-to-door sales powerhouse into the digital age with the "Our Work Shows" campaign, while maintaining a "people-first" culture that believes they "sell windows to hire people".In this episode, you’ll learn: The "Eras Tour" of a Marketing Career: How Kerry pivoted from the music industry to professional sports and eventually to high-growth tech and remodeling. Rebuilding Iconic Brands: Behind-the-scenes stories of speechwriting at Under Armour and navigating the "teal horse" era of the Detroit Pistons. The Billion-Dollar Knock: How Power Home Remodeling is evolving its legendary canvassing model into a multi-channel digital brand experience. "Our Work Shows": The strategy behind Power’s first external brand platform in 15 years and how it connects with modern homeowners. Influencers & Social Strategy: Why a home remodeling company is partnering with fashion influencers like Sai De Silva to reach new audiences.Timestamps: 0:00 – Introduction: Meet Kerry McGovern. 1:40 – Career Origins: From Seattle’s music scene to the Detroit Pistons. 4:30 – Lessons from the NHL and Speechwriting for Under Armour. 8:30 – The Drizzly Risk: Moving from a 100-year-old league to a startup. 13:00 – Why Home Remodeling? Finding a "People-First" culture at Power. 16:00 – Scaling the "Billion Dollar Knock" and Brand Identity. 20:00 – Launching the "Our Work Shows" Brand Refresh. 25:00 – Revamping Social Media & Influencer Partnerships. 29:00 – Kerry’s Best Advice: "It takes longer than you want and is harder than you think." 31:37 – Baltimore Recommendations & Closing.Connect with Kerry & Power Home Remodeling: LinkedIn: Kerry McGovern Website: Power Home RemodelingAbout CMO Weekly: CMO Weekly sits down with the world’s top marketing leaders to uncover the bold moves, tough lessons, and breakthrough ideas that shape their journeys. Hosted by Hayley Clover.Sponsored by OpenFortune: Reach your audience where they’re smiling. Learn more at openfortune.com.#Marketing #CMO #BrandBuilding #PowerHomeRemodeling #CareerAdvice #DigitalTransformation #InfluencerMarketing #CMOWeekly