Kerry Tucker - Co-President - Virtue Worldwide

Kerry Tucker is a highly accomplished C-suite media executive, corporate strategist, and board director with over 25 years of experience scaling operations at the intersection of entertainment, high-growth startups, and Fortune 500 retail. Widely recognized for her ability to build global franchises from early-stage concepts, Kerry is the Co-President of VIRTUE Worldwide, the globally celebrated, full-service creative agency of VICE Media. Prior to joining VIRTUE, she served as one of VICE Media's Strategic Advisors guiding the corporate strategy and market positioning of their branded entertainment divisions.Before navigating the complex media landscape at Vice, Kerry carved out a legendary track record in the creator economy and entertainment sectors. She was the inaugural CEO of Hello Sunshine, Reese Witherspoon's media and production company, where she built the foundational business model and infrastructure that directly led to its eventual $900 million sale. She then spent five years as the Chief Marketing and Franchise Officer at pocket.watch, transforming massive YouTube creator talent (like Ryan’s World) into multi-million dollar, global consumer product franchises across brick-and-mortar retail. Prior to her startup runs, Kerry managed a $600 million budget as the EVP and CMO of Victoria’s Secret, and served as the SVP of Media and Merchandising at Martha Stewart Living Omnimedia. She has been named to the Forbes CMO Next list and Variety's Entertainment Impact Report.