Kevel Acquires Nexta: James Avery and Martin Jensen discuss the deal

So the news is out - Kevel is acquiring Nexta. On this podcast special, James Avery, CEO and founder, Kevel and Martin Jensen, CCO and founder, Nexta, join ExchangeWire's John Still to discuss the deal, what it means to both companies and the state of European ad tech.Tune in to hear: What opportunities the deal offers to both companies Retail media in 2025: what are retail media’s challenges, and how the new proposition fits into the landscape The strength of European ad tech