Kevin Bethune - Reimagining Design

from Less Than One Percent Hosted by Imamu Tomlinson, MD

In this episode of Less Than One Percent, author and innovation leader, Kevin Bethune shares how curiosity, creativity, and embracing the unexpected helped him bridge engineering, business, and design to become one of today's leading voices on innovation. From engineering and nuclear power to designing for Jordan Brand at Nike, Kevin has built a career by refusing to fit into a single box. Along the way, he discusses why design is far more than aesthetics, how diverse experiences create better leaders, why failure is an essential part of growth, and how nonlinear thinking can unlock breakthroughs in business, healthcare, and life. This is how Kevin Bethune disrupted conventional thinking.

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Kevin Bethune - Reimagining Design

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This episode is 1 hour and 5 minutes long.

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This episode was published on August 4, 2026.

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