Kevin Chesters kicking-off: Creative Nudge author gives tyre kickers the boot and talks better briefing

In this episode, host Ben Norman is joined by a strategist, a speaker, a trainer, an author and a lecturer, which all happen to be the same person.Yes, Kevin Chesters has had some of the most important strategy jobs in the country, like Chief Strategy Officer (CSO) at Ogilvy and dentsu mcgarrybowen, plus senior roles at W+K and Saatchi & Saatchi and client-side strategy stint at BT.On top of that he wrote The Creative Nudge with business partner and good mate Mick Mahoney, as well as lecturing across several universities, training organisations across the country and fitting in the odd keynote or TEDx talk.In this episode Kevin and Ben discuss - Creativity, and why it’s often misunderstood Positivity, and why marketing needs more of itTyre kicking, and why we need to get rid of it Briefing, and how to get better at itAutism, and getting diagnosed with itPlus, Kev moans about moaners, reveals the answer to happiness and quotes a Korean proverb.