Kevin Cooper on Moshtix's audience-first marketing

from The CMO Show · host Filtered Media

We talk to Moshtix's Head of Marketing and Innovation Kevin Cooper about the ways marketing can differentiate a commoditised product, and how to manage the transition from industry disruptor to an incumbent player.

Episode metadata supplied by the publisher feed · Published Nov 8, 2018

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Kevin Cooper on Moshtix's audience-first marketing

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