Kevin LaCroix on Writing Every Day, Earning Global Trust and Letting the Work Compound

from Real Lawyers with Kevin O'Keefe · host LexBlog

Kevin O’Keefe sits down with Kevin LaCroix of the D&O Diary to talk about nearly two decades of disciplined publishing in a narrow legal niche. LaCroix explains why he committed to writing four to five times a week, how consistency helped him build international credibility and why blogging sharpened his expertise more than any formal marketing effort. They also discuss authority versus visibility, the limits of social media driven publishing and what long-form legal writing means in an AI influenced future.

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This episode is 27 minutes long.

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This episode was published on December 18, 2025.

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