Kevin Lee on Building Value-Driven Ventures and the Future of Marketing

As part of our official DealFlow Discovery Conference Interview Series, produced by Mission Matters, along with our partner DealFlow Events, we’re showcasing the innovative companies presenting at the upcoming DealFlow Discovery Conference (January 28-29, at the Borgata in Atlantic City) and the executives behind them. In this episode, Adam Torres interviews Kevin Lee, CEO of VariousVentures.com, about building businesses by solving real problems, the evolution from early SEO to today’s generative search era, and Kevin’s mission to deliver value through entrepreneurship and Giving Forward. About Kevin Lee Kevin Lee is a visionary marketer who merges creativity with strategic expertise. Kevin serves as the CEO of the eMarketing Association. He also spearheads Truth Nutrition, a customized fitness supplement brand that serves as a testing ground for novel marketing ideas, strategies, and technologies, particularly for ideas Kevin can’t get tested at Didit, a leading digital marketing firm Kevin founded. Kevin has helped hundreds of brands thrive through a comprehensive approach encompassing SEM, SEO, social media, advertising, PR, and tech-enhanced direct mail (increased response rates). This interview is part of our effort to help investors discover compelling companies ahead of the event — and to help CEOs introduce their story to the 1500+ conference attendees. Learn more about the event and presenting companies:https://dealflowdiscoveryconference.com/ Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices