Kevin Waterston (Cremation Society of Minnesota): Selling a cremation business for millions | #29

Today's guest is Kevin Waterston. If you could dream up a list of professional death care accomplishments, Kevin has probably exceeded that list. From living above the funeral home until age 21, to then starting, growing, and eventually selling one of the largest cremation societies in the world, and somehow mixing in being a past president of the Cremation Association of North America & Funeral and Memorial Information Council, he has done it all and from speaking with him, he’s still hungry for more. Timestamps (00:00) Intro (00:53) Welcome to Direct Cremation Podcast (01:53) How it started for Kevin (14:26) Direct Cremation vs. Traditional (17:10) Kevin's "secret sauce" (20:34) Name recognition is really important (22:25) The scale and size of the Cremation Society of Minnesota (28:33) What was it like when Kevin sold his business (One of the largest cremation societies in the world) (32:43) Was Kevin happy when he sold his business? (35:36) What's next for Kevin (38:48) Kevin: We've got the tools, use them. (45:47) How cheap can we go? Will death care be able to rebound? (48:15) What does Kevin think death care looks like in 10 years?  For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.comListen on Spotify or Apple PodcastsWant to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at partingpro.com