Kevin Wong @ Lunar Hard Seltzer

In this episode, we meet Kevin Wong, co-founder of Lunar, the first Asian-American craft hard seltzer. Kevin is a hands-on founder and demo machine, doing 100s of events in the last couple of years, including trade shows, food and beverage fairs, and in-store demonstrations. In this interview, we cover how Lunar had a highly unusual launch direct-to-consumer online during the pandemic. And the brand cut its teeth going door-to-door in New York City. Also covered in the episode:Bringing minority representation to an industry that is 93% whiteCreating an end-to-end brand experience across restaurants, retail, and at-homeThe unique challenges of building an alcohol brandThinking about your business as a backable assetKey takeaways:If you can make it in New York City as a brand, you can make it anywhereThe best way to improve your marketing is by talking to customersIt’s important to show the human element of your brand. You need to repeat where your customers can buy over and over on social mediaYou make money in retail, but you build a brand in restaurantsWhere to find Kevin Wong:Linkedin: https://www.linkedin.com/in/kevinhwong/Twitter: https://twitter.com/wovenkingInstagram: https://www.instagram.com/drinklunar/Where to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it