Key Account Manager sind Führungskräfte und Verkäufer in einer Person

from Verkaufen an Geschäftskunden · host Stephan Heinrich

Unter Key Account Management versteht man die Zusammenarbeit mit Schlüsselkunden. Der damit betraute Key Account Manager ist Verkäufer und Führungskraft in einer Person. Seine Aufgabe ist es, das Geschäft mit den wichtigsten Kunden eines Unternehmens zu steuern und zu entwickeln. Im Deutschen gibt es dafür die Bezeichnung „Schlüsselkunde", auch „Key-Account-Kunde" wird verwendet.

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This episode was published on July 11, 2022.

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